Author: Helen Cox

Helen Cox is a UK author. She made her on-screen debut in The Krankies in 1990. Given the choice, her Mastermind topic would be Grease 2 and when someone asks her if she is a god she says 'yes.' Oh, you want to know about her books? Best click some of the links below.

Fading Ads of Brooklyn and Beyond

Coney Island Ghost Sign 1

The sheer number of fading signs in Manhattan is enough to send any typography fan into a faint but there’s also some beautiful lettering in New York’s other boroughs. This peeling sign for beer in Coney Island, Brooklyn is a prime example.

long island city ghost sign 1

This type at Hunters Point Avenue for Paragon Oils and Burners harks back to the 1940s as the company were influential in post-war development across the USA. The business was sold to Texaco in the 1950s but still trades under the Paragon banner.

williamsburg ghost sign 1

This advert for the New York Frame & Picture Company in Williamsburg has been partially obscured by street art now but according to other enthusiasts there are a few more adverts for this business around other parts of Brooklyn.

bronx ghost sign 1

Situated just off the Grand Concourse in The Bronx, this is more of a fading ad than a ghost sign. The last time I checked the Citicard Banking Centre was still there.

queens ghost sign 1
I struck the double jackpot with this signage as alongside the McDonald’s logo is an advert for Buster Brown Shoes.  A shoe brand specialising in footwear for little ones. The shoes feature an early 20th Century comic strip character called Buster Brown. 

brooklyn ghost sign 2.jpg
The type across the top of this advert for Gunderman Service Inc reads ‘Brakes Reliners.’ You can also make out the name of the company that painted the sign at the bottom. A. H. Villepugue Inc. was a registered business between 1934 and dissolved in 1989.

ghost sign brooklynAnd to finish? A glorious example of palimpsest (layered typography) at Brooklyn Heights.

If you enjoyed this post you might enjoy Fading Ads of Manhattan (Part 1) and Part 2. Or my book, Fading Ads of London.


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This entry was posted on January 6, 2016 by in Author Blog and tagged , , , , .
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